Why a Detailed Brief Means a Cheaper and Better Website?
No time to fill out a survey? See why 15 minutes spent at the start will save you weeks of revisions and stress.
"Just make it look nice." This is the most expensive sentence you can say to a web developer. Why? Because "nice" means something different to everyone.
What is a Brief?
A brief is a short document or survey where you define your expectations: site goal, target audience, colors, features, and inspirations (sites you like).
Scenario without a brief (Barber)
You sit in the chair and say: "just cut it". The barber gives you a green mohawk. You wanted a classic cut. You pay for a fix (shaving it all off) and you are unhappy.
Scenario with a brief
You show a photo of a hairstyle, say "short sides, longer top". The barber knows what to do. You leave happy, pay once.
What do you gain by filling out a brief?
- Save money: Fewer revisions mean lower final cost.
- Faster delivery: I don't guess what you need – I just do it.
- Effectiveness: The site is tailored to your customers, not just the "graphic designer's taste".
"Give me six hours to chop down a tree and I will spend the first four sharpening the axe." – Abraham Lincoln.
– The brief is sharpening the axe.
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