SEO
This step-by-step guide introduces businesses to the world of SEO. It covers the fundamentals, such as keyword research, key on-page optimization elements, the role of valuable content, the basics of technical SEO, and a link-building strategy to effectively rank in Google.
SEO, or Search Engine Optimization, is the process of optimizing your site to achieve the highest possible position in organic (free) search results, such as Google.
For a business, this is the most effective way to acquire customers over the long term and at a relatively low cost. Here is a complete guide to the most important elements of SEO.
This is the absolute foundation. Before you start writing or optimizing anything, you need to know what phrases and queries your potential customers are searching for. Think about what they would type into Google when looking for your products or services.
Don't just focus on very general, competitive phrases (short-tail, e.g., "hairdresser warsaw").
Look for more specific, multi-word queries (long-tail, e.g., "good men's hairdresser warsaw city center price"). They have less competition, and the people who use them are often much closer to making a purchase decision.
These are all the actions you take directly on your website to make it more understandable for search engines and user-friendly. The most important include:
/blog/beginner-seo-guide instead of /p?id=123.alt attributes. For creating and optimizing graphics, Adobe Photoshop from the Creative Cloud suite is indispensable. Google loves content that is comprehensive, unique, and helpful to users. Regularly blogging on topics related to your industry is the best way to build authority and rank for a wide range of keywords.
This is the foundation on which the rest of the activities are based. Your site must be technically "healthy" so that Google's robots can easily index it.
The most important elements of technical SEO are: page load speed, responsiveness (correct display on mobile devices), and an SSL certificate (https:// address, i.e., a secure connection).
Inbound links from other valuable and thematically related sites are like votes of recommendation for Google. The more authoritative sites that link to you, the higher your site is in Google's eyes.
Acquiring links is a long-term process, but you can start with business directories, local portals, or writing guest posts on industry blogs.
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